Annotate, read , repeat, make sure you understand all aspects of the brief.
2. Choosing the song and sketching your artist.
Look at artists likely to appeal to the target - quite a broad spectrum.
Ask parents, teachers etc... quick questionnaires.
Start with obvious candidates and dig around for similar artists:
Dido https://www.didomusic.com/
Early Coldplay or Elbow... Anything anthem-like...
Adele http://adele.com/home/
Arcade Fire:
https://www.youtube.com/watch?v=5Euj9f3gdyM&start_radio=1&list=RDEM5Hx5EcwHnygJr8M4xuhgMQ
Perhaps slightly more edgy, Imogen Heap http://imogenheap.com/myceliatour.php?
One of her songs:
And here is a video produced by a media student to one of her songs:
Look for similar artists, eg.:
https://www.allmusic.com/artist/adele-mn0000503460/related
Also explore the record labels mentioned in the brief:
Columbia
http://www.columbiarecords.com/artists/
Parlophone
https://www.instagram.com/parlophone/
https://en.wikipedia.org/wiki/Parlophone
By next Wednesday, come ready with a song choice, the lyrics, with your early ideas. You could start researching videos that could inspire your own work - collage, embedded videos if you have a blog etc...
Start defining your artist. Early sketch of their star text.
Look for past students' videos like these:
