Sunday, 4 February 2018

Music Videos - Getting started

First of all, you will need to watch some music videos critically and start some early analysis of a few videos.
Issa James has written a great post LINKED HERE with plenty of links to music videos that we want you to look at. It is crucial that you spend time becoming familiar with different genres and that you pick up ideas from a wide range of videos. Of course, there are other sources of inspiration such as films, TV drama and books!

1. You need to understand that there are many genres of music videos, usually dependent on the music genre being promoted. Overall, there are Performance videos, Narrative-led videos, but the majority include a mix of both.
Two key theorists who will help you deconstruct and analyse videos are Goodwin and Vernallis. I will provide templates summing up the main conventions they have come up with to support your analytical work and we will of course go through their key points together.

2. Starting with Goodwin, here are the key points:

Andrew Goodwin has identified a number of key features which distinguish the music video as a form:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography
- Record companies will demand a lot of close-ups of the main artist or vocalist. Videos allow artists to present and modify their 'Star Image' to the public.
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- There are likely to be intertextual references, either to other music videos or to films and TV texts; these provide further gratification and pleasure for the viewers/fans.

Please use these to get started with your music video analyses. It goes without saying that you will need plenty of screengrabs!

3. We will be completing some preliminary tasks to teach you a few skills in preparation for shooting and editing your own videos. The lip-synch task next half-term. You will need to be ready to shoot a lipsynched song of your choice. You can work in pairs.

You must:
- bring the printed lyrics
- have learnt the song lyrics before the lesson
- bring any prop you might want to use
- be able to play the song during the shooT.

We will finalise the date after half-term.

Here are examples from previous years:

4. And here is an important presentation which you must go through to get an understanding of technical codes in music videos. This will help you analyse a range of music videos.

Reference Presentation: Technical Codes in Music Videos

Wednesday, 17 January 2018

Home-study due in by Saturday 20th January and Wednesday 24th January

1. By this weekend, make sure I have your work on the 2 set front pages (Mirror and The Times), either via your blog or email me.

2. For those of you who do not have a copy of the paper on Genre Theory, you can find it here:

Read it carefully (not the night before). I know most of you have done so already. You will need to answer questions on it next week.

3. Read the notes distributed today on The Times. Not everything will make sense as we have not covered all the theory mentioned yet but make sure you look at the product context and the section on Media Language and Representation. You can use these notes to complete you analysis (see 1. above).

Next week, we will do a little more work on Photoshop, complete our study of the Mirror set text (the transcript of the copy - inside pages) and work on the Genre paper linked above.

Ask if you are unsure about anything.

Wednesday, 13 December 2017

Due in Wednesday 20th December

1. Annotate the film poster for the Kiss of the Vampire (set text)  (see below)

2. Do some research on Hammer Films and prepare 5-6 bullet points to sum up your findings, including the type of narrative and gender representations to found in these films. (see below)

3. Your blog should feature your Stupid Girls project and an evaluation of it. In particular, go back to the questions that were posed and evaluate to what extent you have answered them, then add anything that you think you have not included or discussed well enough, or in response to feedback given. You can write or vlog. Keep it on your blog.

The questions were:
) What messages are encoded about gender and femininity in Pink's video?

2) Is it a fair argument?

3) What representations of women are created, and how are they constructed?

4) How is the audience positioned?

5) Is this a post-feminist text?

4. I will need to see your files next week, including annotated / highlighted reading pieces (at least 6 of them, 7 including PINK POSTFEMINISM)

Some images to help with the research.

Wednesday, 6 December 2017

Due in Wednesday 13th December

1.     Prepare for test on Feminisms chapter
2.     Have a go at reading the article analysing the Pink video.
3.     Select at least some of the phrases to use for your own videoed analysis
4.     Prepare all materials that will be needed for the edit – you will only get one lesson before presenting to peers. (This is assessed)

The questions you need to answer are:

1) What messages are encoded about gender and femininity in Pink's video?

2) Is it a fair argument?

3) What representations of women are created, and how are they constructed?

4) How is the audience positioned?

5) Is this a post-feminist text?

 Video and screenshots in the post below:

As for the task itself (the edit), this is what we are looking for:

Monday, 4 December 2017

due in Wednesday 6th December

2. Write an analysis of the video:
-          Messages and how they are constructed inc representations of gender

-          Different readings: reference Gauntlett and feminist theorists

2. Be ready to sum up your reading of the chapter on Feminism and Gender.

Saturday, 25 November 2017


This is more of a reminder:

1/ You must have read the two Gauntlett chapters on representations of gender (past and today) and bring the notes you have made.

You will have some questions to answer at the start of the lesson to check you have done the reading then we will spend some time consolidating your understanding.

2/ You must have read the chapter on Feminism and Gender. Again, we will check your understanding.

3/ You should re-watch the video on Van Zoonen and bell hooks. Find further reading / videos / information on these two writers to complement your knowledge. Share your sources with us next lesson.